Benjamin Moore’s Color of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.

Last year’s Color of the Year selection turned out to be quite controversial. Simply White was, simply, the right color. If you were in the “white was the wrong choice” camp then we think you’ll be pleasantly surprised with the 2017 Color of the Year. Shadow is a deep, saturated purple that Benjamin Moore says reflects consumers’ newfound level of confidence in using deeper, saturated colors.

Purples, especially the deep and rich purples, have become commonplace as a backdrop and even as the occasional trim color. It doesn’t darken a room like other deeper colors might, and create a warm and cozy environment for you to enjoy. It might be that your office becomes an intriguing place for you to get some work done or a bedroom that is inviting as you head to bed at night and welcoming as you wake up in the morning.

Shadow has been referred to as “Allusive and enigmatic… A master of ambiance. It is a color that calls to mind a ‘past,’ yet it can also make a contemporary, color-confident statement,” by Benjamin Moore’s creative director, Ellen O’Neill.

All day long, Shadow will play with the light that hits it, perfectly framing a pensive yet playful atmosphere. At dawn as light first breaks, shadows cast a welcoming screen across the world. As the sign reaches its zenith, the afternoon light and receding shadows create a breathtaking interplay of light and dark across walls and floors alike. As dusk approaches, colors and silhouettes become one as day dissolves to night.

Color Trends

What does it mean when Benjamin Moore announces their “Color Trends”? The experts at Benjamin Moore scour the blogs (literally) to find which colors are emerging in the latest spaces. This year the experts showed a particular interest in the works of art establishments, museums, and places that evoke deep feelings of nostalgia and wanting to see what colors are being used, and came out with the 2017 color trends. To learn more about their selection process, check out this video.

https://youtu.be/4lU9bKeNJmU

Without further ado, here is the full 2017 Color Trend Palette!

Pink Bliss 2093-70	Chalk White 2126-70	Iceberg 2122-50	Wish AF-680
Cloud Cover OC-25	Amulet AF-365	Etruscan AF-355	Stormy Monday 2112-50
Sandlot Gray 2107-50	Porcelain 2113-60	Wet Concrete 2114-40	Sea Star 2123-30
Sea Life 2118-40	Shadow 2117-30	Dark Burgandy 2075-10	Knoxville Gray HC-160
Guacamole 2144-10	Grandfather Clock Brown 2096-30	Dinner Party AF-300	Salamander 2050-10
Gentleman’s Gray 2062-20	Night Shade 2116-10	Ebony King 2132-20

Keep in mind that the color swatches depicted above will be slightly different in person.

Wrap Up

The 2017 Color of the Year is an exciting journey from last year’s pick, and we’re excited to see this color play in more spaces than we can imagine! Get the inside scoop on new trends and new ideas by visiting any of our Koopman Paint locations!