First Light – Benjamin Moore’s 2020 Color of the Year

When it comes to color, Benjamin Moore® doesn’t mess around. A passionate team of color experts spends all year looking around the world for what is new, exciting, and bold. This year is the essence of inspiration: First Light 2102-70.

“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living. First Light 2102-70 reflects a new definition of the home—a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

— Andrea Magno, Benjamin Moore’s Director of Color Marketing and Development.

This year’s Color Trends are a bright and inspirational selection of colors meant to capture that feeling of a crisp morning sunrise. It is designed to create a space in which you are free to create new and exciting. It is, dare we say it, a color chosen to inspire.

While previous pallets have been darker and perhaps a bit more serious, First Light and the 2020 Color Trends are light and chosen for the levity they bring to a space.

This year’s Color of the Year is sure to impress anyone, so be sure to pick some up from your local Koopman Lumber. Our 7 locations all carry the Benjamin Moore® paint line, and our team of color experts will get you on track to having the most beautiful looking home in the neighborhood. Want to learn more? Click here to see our locations and reach out to one of our color experts!

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